La 96.1 FM, «La 96», was launched on May 12, 2025, as part of Cadena IN, Intolerancia Media Group’s radio venture created to transform the radio experience in the Puebla Metropolitan Area.

Since its launch, the station has been conceived as a space where information, analysis, entertainment, and a contemporary music offering come together to accompany the daily lives of its audience.

Its programming blends journalistic content, opinion-based segments, and a fresh entertainment offering designed to keep audiences connected to what is happening around them from the early hours of the day, while accompanying them throughout the rest of the day with a distinctive musical identity built around contemporary pop and timeless hits from every generation.

More than just a music station, La 96.1 is an everyday companion—a frequency that informs, entertains, and connects with its audience through the best music and the stories that shape the pulse of the region.